Introducing the Chinese overseas team
Elvina, what can you tell us about your professional background?
Well I've been working for Hennessy for seven years now, time flies! First three years in Hong Kong and four years in Shanghai, China. Before joining the Maison, I was working for other multi-national companies like Johnson & Johnson, Nestle and Ferrero.
Could you describe your daily routine so I can understand your job better?
In a daily routine, I always put consumers in the centre of thoughts. I should understand their behaviour, be aware of the new trends and stay updated with the market changes. In other words, I need to spent a lot of time on the field!
What does the 250th anniversary mean to you?
This anniversary allows me to dive down into what Hennessy really means and to understand to the heart of the Maison. As a 250 years' celebration, it would only happen once in every 3 to 4 lives, I feel lucky to be engaged in the Hennessy business at the right time and at the right place.
The Hennessy 250 Tour is moving soon to Russia, does it mean the Chinese adventure ends here?
Absolutely not! We will be replicating a “mini exhibition”, taking material from the original one. People in China should understand where we came from and why we are so successful. In order to do that, we will be organizing dinner events in various cities and promoting the Maison’s anniversary all over China.
How do you see Hennessy evolving in China in the next 50 years?
It's hard to have a definite answer to predict the next 50 years. China is developing rapidly and changes on consumer behaviour come along every other second. My job as a marketer is to keep the brand relevant to the consumers. We started crafting our future two and a half centuries ago and I'll live up with this spirit, looking forward to another successful anniversary in 50 years.