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Celebrating 250 years of legacy in South Africa

Celebrating 250 years of legacy in South Africa

Our reporter recounts the highlights of the Hennessy 250 Tour Opening in Johannesburg

I learned something interesting lately: South Africa is now Hennessy’s 6th most important market in the world. It’s only when I travelled to Johannesburg this August that I fully understood what this meant. South Africans have a true passion for the brand and its values. For them, 250 years of history has a significant meaning. It means consistency and heritage. No wonder the Maison’s anniversary in Johannesburg was such a vibrant celebration.

Guests from the whole African continent gathered in Joburg to take part in the Hennessy 250 Grand Opening on August 20th. Artists, performers and businessmen from Nigeria, Kenya and Botswana went to the Circa Gallery where the Maison hosted its anniversary exhibition, a cultural festival celebrating heritage and contemporary creation. Following the visits at Circa, the crowd moved to the Inanda Club for the traditional gala dinner. To make the anniversary last a bit longer, the Time Barrel is on display a few blocks away, in Sandton City Diamond Walk. Step in and create your own legacy.