Every year the Maison Hennessy celebrates the Chinese New Year with a limited edition of Hennessy X.O, an ultra-luxurious cognac representing the innovative, contemporary character of the brand. A spectacular site, the Reed Flute Cave in the Guangxi region, was the venue of choice for the exclusive launch of the 6th edition of this singular cognac, orchestrated between December 8 and 20. The natural limestone cave in Guilin, which is more than 180 million years old, is known for its spectacular multicoloured lighting as well as its stalactites, stalagmites and incredible rock formations. A fantastical, mysterious environment that echoes the universe created by designer Arik Levy in his new “Rock” collection, in tribute to Hennessy X.O. Rock-shaped dinner tables as well as special lighting and stunning projections on the rock facades, evoking the power of nature, underpinned the natural setting. More than 320 guests attended this astonishing launch.