Following high-profile collaborations with renowned artists Kaws, Futura and Os Gemeos, Hennessy invited Shepard Fairey – one of the most influential American artists of the early 21st century – to propose his personal vision of the unique Hennessy Very Special cognac. This natural collaboration is inspired by the many values Shepard Fairey and Hennessy share: a never-ending quest for excellence, true craftsmanship, and a passion for tradition and innovation.
To celebrate the launch of Hennessy Very Special limited edition by Shepard Fairey, Hennessy invited the artist in Japan and organized an exclusive event at Star Rise Tower in Tokyo. Almost 500 guests attended the event, in the presence of the artist. To end his visit Shepard turned contemporary artist to DJ, spinning a special set. Guests including local artist enjoyed the merge of art and music, the spicy “Revolution” Hennessy cocktail inspired by Shepard and additional sounds. Guests enjoyed Shepard Fairey’s DJ set, Hennessy mixed drinks, and special animations as a digital graffiti wall, music & dance performance by local artists and “street style” catering.