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The delicate modernisation of V.S.O.P

Chris Bangle knew he needed an extremely fine, delicate approach to find the perfect look for V.S.O.P.


For 30 years, Chris Bangle was an influential automobile designer who worked for giants. Hennessy is the first luxury brand outside automobiles that he has tackled. And his first task was to decipher the V.S.O.P personality because Chris Bangle believes that, beyond function and aesthetic, a product is a living entity.

The V.S.O.P bottle

The V.S.O.P bottle redesign brings its sleek silhouette resolutely into the future. Chris Bangle knew he wanted to preserve the bottle's harmony and balance, reflecting the Hennessy cognac within. With slightly accentuated curves, a heightened upward thrust and an enriched base, the V.S.O.P bottle leads the eye upwards pyramid-style to the engraved Hennessy coat-of-arms, a reminder of the tradition of great cognacs.