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From freight trains to cognac bottles

In 2011, the artist KAWS brought a street-savvy sensibility to Hennessy's V.S. label


KAWS started his art career inauspiciously: tagging walls and freight trains and subverting billboards. However, his bold colorful style gained him quite a following. Tapping into cartoon characters from his youth and manipulating media icons, KAWS's work places art into a wider cultural context. Today KAWS' work is in notable galleries worldwide, and it seems every tastemaker is clamoring for his vivid graphics and vinyl toys.

Hennessy & Kaws

KAWS was the perfect choice to design Hennessy's Very Special. label: he always approached art as a way to reach people. The limited-edition bottle was destined to become a much sought-after classic, with traditional Hennessy design elements picked out in hot colors and bold lines plus, of course, KAWS' signature double-X gracing the bottle's neck.