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When youth and creativity meet

When youth and creativity meet

For its 250th anniversary, Hennessy invited a group of influential Instagrammers to shoot an empty department store in Berlin. Our reporter joined the fun!

Hennessy celebrated its 250th anniversary last week in Berlin at the KaDeWe, one of Europe's biggest department stores. For the occasion, a group of five influential Instagrammers was invited to “take over” the store after closing hours. They had three hours of absolute freedom to create personal stories the way they wanted. Here's what the little group of Instagrammers was up to: they rode bicycles, improvised a fancy dinner, piled up all the sneakers they could find, wore bathrobes and had a ton of fun while shooting their pictures around the “Hennessy Cascade”, a seven meters high tornado of polished glass created for Hennessy to celebrate its long history of crafting the future. This first time ever collaboration, sponsored by the Maison, brought new ideas to mind and will inspire us for the rest of the Tour. Now is not the time to settle with Russia coming up next week on our anniversary roadmap. Let’s push the limits of creativity further and see what comes out of it!