Hennessy's new US campaign underscores what it is that drives some to greater heights. Termed the "Wild Rabbit," the campaign highlights celebrities constantly pushing themselves to the next level, seeking something beyond a perfection of the moment. The campaign can be seen at http://www.neverstopneversettle.com
This idea of "Never Stop. Never Settle" is what has driven Hennessy to create some of the world's most sought-after cognacs. For nearly 250 years, the Maison has been striving to make even more ideal blends of eaux-de-vie constituting the most perfect cognacs.