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Already deeply in love with the music, in 1998 DJ Rashida fell in love with the mix. “The idea of mixing and moving the crowd thrilled me,” said Rashida. “It sounded to me like the DJs were creating new songs when they blended, juggled and mixed from one tune to another. So I decided I was going to do just that: create.” In the last ten years, DJ Rashida has established herself as one of the most sought after female DJs in the world. She has played her signature fusion of hip-hop, pop, electro, rock, funk, soul, reggae, and house around the globe in cities including London, Tokyo, Geneva, Antwerp, Sydney, and Paris.
In 2004, Rashida started spinning at The House of Blues on Sunset Strip, where she performed with artists including Kanye West, The Roots, Jill Scott, and John Legend. While holding down her weekly residency, Prince approached Rashida about a potential collaboration. The collaboration blossomed into much more as Rashida has become an integral part of Prince’s live performance, touring around the world with the mega-star as part of his live show as well as spinning at all of his private parties.
Rashida was a featured performer at Lollapalooza in 2006 and, building on her work with Prince, Rashida’s client list has exploded over the last several years as she is frequently called upon to spin for a bevy of corporate and celebrity clients including People, Italian Vogue, Pepsi, Nike, Miss Sixty, Nylon, Jay-Z, Michael Jordan, Lisa Marie Pressley, Jada Pinkett Smith, and Kimora Lee Simmons. Rashida is currently starring on MTV’s hit reality show America’s Best Dance Crew and is the star of Honda’s Chris Robinson-directed “Red Hood” series of commercials set to air in September 2008.
