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As one of the best MCs in the world during the past decade, very few MCs have matched his longevity, especially within the last five years. There are only a handful of rap artists who can claim the commercial success and street credibility of the Terror Squad Don. Throughout his career, Joe has obviously been cut from the cloth of supreme mic holders. He’s held his own on songs with modern day legends such as Big Pun and Big L, the Wu-Tang Clan, Nas, Grand Puba and one of the greatest collection of Masters of Ceremonies to ever assemble, D.I.T.C. Fat Joe has sold over two million albums, discovered some of the best artist in the rap game (Big Pun, Remy Ma, etc.), been nominated for two Grammy awards, and has achieved commercial and critical success. Transitioning from his longstanding recording home Atlantic Records to his independent partnership with Imperial Records where his last LP, Me, Myself and I was released in 2006, Joe is extremely excited about his new role as an independent artist.
Still, the Bronx native feels he always gets slept on and addresses his feelings with his eighth album titled The Elephant in the Room, due in March.
Despite the title and Joe’s stance of getting his proper acknowledgement, The Elephant in the Room is far from a brooding LP. In fact, it’s more a celebration of Joey Crack’s abilities in the vocal booth as well as his unwavering love of hip-hop. His new LP delivers over-the-top smash hits we’re accustomed to like his current single with J. Holiday, “I Won’t Tell”, along with his brazen street corner serenades of warfare, vice and thug confrontations.
“Truthfully, I did this album in like a month and a half,” Joe revealed. “Serious talk, my album, every record has got a different flow, but I’m willing to say every flow on each verse is not like the last.” In total he banged out 28 tracks averaging almost a song a day. “When I first started making music early in my career, it was wack,” he laughs. “But from J.O.S.E. on, I stepped my game up. From ‘Lean Back’ on, I really stepped my game up. I’m a pro at this. I’ve been hot for 14 years. Hit records after hit records. It’s almost like I’m scared of not being hot. I love making hot music, I love people saying they love my sh%!.”
Joe’s new album was produced by an assembly of hit makers he helped usher into stardom, DJ Khaled, Cool and Dre, Street Runner and Scott Storch. Elephant in the Room starts off with a ferocious wakeup call, titled “The Fugitive.” “Headed for paradise, Carlos Brigante, jazz in the background, Harry Belafonte,’ he raps over the Street Runners ensnaring track. “See Gail in the clouds. / Look honey I’m comin’. / Different strokes, different folks, you guessed it Phillip Drumming.” Joe comments on his stunning intro, “I’m going crazy on there,” he said. “I like for people to get the album, open the plastic off the CD. I want them to be in the car with four dudes, take that CD out, hear that beat come in and pretty much wild out.”
His frequent collaborator and New Orleans running mate, Lil Wayne guest stars on the gloriously, gritty, “Crackhouse.” The next featured, young, artist is, Plies who guest stars on the rhythmically prosperous “Ain’t Saying Nothin,’” a call and response igniter produced by Cool and Dre which is going to have people dancing so hard the clubs might get condemned for a week. “Coca Baby” is a Danjahandz tooled Fat Joe theme song that’s going to wreak more havoc than the monster in “Cloverfield.”
The DJ Premier produced “That White” comes with a special endorsement. Joe makes a serious promise for true hip hop fans, “That’s Primo’s hardest beat since “Kick in the Door.” DJ Khaled helmed the beat for “Get it For Life” featuring new singer Pooh Bear. Extended T.S. family member Scott Storch gives his winning touch to “Preacher on a Sunday Morning.” Finally, bringing up the rear, “My Conscience” featuring KRS-1, produced by the Alchemist brings the killer blow! Some fans are already saying this is Fat Joe’s best album to date.
As he reaches his musical zenith, Joe still finds time to give back to the community, constantly donating to various organizations and schools in his Bronx neighborhood. He was recently honored for his mentorship of children of incarcerated parents and work with the program “In Arms Reach.” Fat Joe’s final prophetic quote, “2008 going into 2009, when we say ‘Happy New Year’, we’re gonna really celebrate. I’m going for all the marbles. Its gonna be my biggest year.” Indeed, the Elephant in the Room will take Fat Joe to the next level and make the world stand up and recognize the era of “Crillz Mania” has finally arrived.
