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While the term celebrity has been redefined to include multiple genres in pop culture, the first decade of the new millennium has brought recognition to a star that always existed among the constellations but now has finally begun to shine, the DJ. In 1991, Marshall Thomas relocated to Atlanta, Georgia from Springfield, Massachusetts with a determination to take full advantage of being in the nucleus of the Historically Black College. As a student at Clark University, Thomas’s entrepreneurial education combined with his passion for music gave birth to DJ Mars.
Mars transformed a hobby into a craft by spinning in the school cafeteria for $75.00 a week, a fee he admits splitting with colleagues DJ Doc and DJ Trauma. From this small partnership the World Famous Superfriends Organization had emerged. Single handedly, the Superfriends reconstructed the business of being DJs by marketing themselves as an interchangeable unit that would lend credibility to any party scene. As time passed, the numbers, strength and authority of the WFSF grew to become the largest organization of DJs in the South East region of the United States.
After studying the style and tradition of the greats DJ Mars perfected his occupation and his career began to soar. An up and coming rap group simply known to the world as Outkast tapped DJ Mars to be their original tour DJ. After gaining recognition within the ranks of LaFace Records in Atlanta, he quickly signed on to tour with Usher. Directly after returning from the Usher tour, DJ Mars' club career went in the best of directions. "There was this club called Soho that was poppin’ on Thursday nights and me, DJ Doc, and Sol Messiah used to tear it down. Being that I was the youngest I had to open up for them but it didn’t bother me because I learned a lot from watching Doc and Messiah. They taught me crowd control and swagger."
To date, DJ Mars has personally spun at every club and major Platinum Party in Atlanta ranging from artists like Jay-Z and Diddy to Jermaine Dupri and Beyonce’. Simultaneously, Marshall Thomas kept his business acumen in tact by growing the World Famous Superfriends organization into a multi-million dollar business with DJs spinning from Florida to Japan encompassing radio, tours and mixed-CDs in their packaging.
In 2008, DJ Mars also known as the President, finds himself with a host of duties relating to his profession having been the tour DJ for artists such as Monica, Kelis, and Ciara. Currently the resident world tour DJ for Def Jam recording artist Ne-Yo, Mars also finds time to pen a column for Vibe Magazine and doing what he does best keeping the floors packed with people dancing. “The pinnacle of my career for me was controlling a crowd of 300,000 disorderly people in the UK at the V Festival and transforming disorder into a party with my skills. At that point I knew I had it!”
