On January 15th Hennessy hosted an exceptional evening, celebrating the launch of our collaboration with hip-hop legend Nas—our Wild Rabbit icon for 2013. The “R lounge,” situated high above Times Square provided a striking venue for a strictly VIP crowd. Along with a live interview with Hot 97’s Miss Info, and a Q & A session with select media, Nas answered questions directly from his fans via Hennessy’s Twitter following. The evening was capped with a powerful live performance from Nas himself, who delivered a torrent of his classic songs to the rapt audience. The entire event was broadcast live via Livestream, and covered in real-time on Hennessy’s Facebook, Instagram, and Twitter.
We are excited and honored to work with an artist of Nas’ stature in 2013. The Hennessy x Nas Times Square Takeover provided a fitting launch for this distinctive partnership.