Never stop.
Never settle.

What is it that drives you? What propels you to fulfill your potential, to achieve your dreams? Whatever it is you chase, that’s your Wild Rabbit. It stays just out of reach, leading you on a remarkable journey. Chase your Wild Rabbit with devoted passion, and success will define your destination. Never Stop. Never Settle.

The Wild Rabbit Legend

The greatest speed record chaser of all time, Malcolm Campbell (1885 – 1948) was an English racing motorist who devoted his life to the pursuit of speed. Campbell set nine world land speed records and was the first human to break the 300 mph barrier. His life perfectly embodies the spirit of Hennessy — Never Stop. Never Settle.

Behind the scenes

The making of “The Man Who Couldn't Slow Down” —
A behind the scenes visit to the set of the latest Hennessy television campaign.