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Cocktail chronicle - Act V

Cocktail chronicle - Act V

As an inexhaustible source of creation, the cocktail broke through all boundaries from 1988 onwards and became a sight to behold. Now firmly entrenched in society, the art of blending liquids is constantly reinventing itself, and can be enjoyed wherever you are in the world. With all its media attention, the cocktail has reached an unparalleled level of popularity.

Cocktails have found their place in many aspects of society, and have established themselves as a new lifestyle choice. Beyond the taste experience, they were popularized in the 1988 film of the same name directed by Roger Donaldson. Colors mingled together and the art of Flair Bartending began to arouse curiosity and pique the interest of connoisseurs all around the world. As the image culture dictates, the best Bartenders began appearing on TV screens, popularizing their Cosmopolitan, White Russian or Bloody Mary recipe for the whole world to see. At the turn of the millennium, cocktail menus featured famous cocktails such as the Old Fashioned and the Manhattan for London-based consumers while Parisians gradually discovered Mojitos and Pina Coladas. From Havana to Paris, Hennessy did not wait for the arrival of a culture to extend its expertise to famous blends such as the Sidecar or Mojito No.3. The most famous Cognac house goes on innovating, and has been instrumental in the incredible story of cocktails for almost a century. The End.

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