hennessy-vsop-cny-header-landscape-01.jpg

HENNESSY X ZHANG HUAN

HENNESSY X ZHANG HUAN

foulllllll_hennessy-vsop-cny-packshoot-square-01.jpg

Hennessy V.S.O.P Privilège X Zhang Huan

To celebrate the Chinese New Year, Hennessy V.S.O.P Privilège presents an exclusive new decanter designed by Zhang Huan.

Hennessy V.S.O.P Privilège is a balanced cognac, expressing 200 years of Hennessy's know-how. The fruit of nature’s uncertainties, this unique blend has tamed the elements to craft and embody the original concept of cognac. The emotion awakened by the pleasure of tasting it continually reveals new facets of its personality.

The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, aging and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P Privilège conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years. 

FEATURE STORY

HENNESSY X ZHANG HUAN

Hennessy honours the Lunar New Year 2020 by unveiling a collaboration with contemporary artist: Zhang Huan. Discover his inspiration to create his artwork: Eaux-de-vie.

hennessy-vsop-cny-push-campaign-landscape-01.jpg
0:00 / 0:00

ARTIST

A contempory artist

Since he burst onto the international art scene in the Nineties by staging performance art events in New York City, he has become equally well known for monumental sculptures and paintings, and particularly his innovative use of mediums, such as incense ashes, in addition to more conventional materials. 

hennessy-vsop-cny-artists-landscape-02.jpg

His philosophy

"Art exists as a very primitive kind of extreme: my only concern is that the message I create remain consistent with what’s in my heart. No matter what materials or methods may be, I am always inspired by existence and the interaction between life and environment. Everything is transient — everything that has gone before leads up to the present moment. I feel it’s important to attune to evolution, or what I like to call “natural living expression”."

hennessy-vsop-cny-artists-landscape-03.jpg

His inspiration

"Painting is never about just the object, it’s about using the object as a vehicle to express your inner thoughts, or a spiritual side. For Hennessy, I was thinking about the New Year, so it is a time of joy and celebration, but also a time of reflection on essential questions and the cycle of life."

hennessy-vsop-cny-artists-landscape-01.jpg

COLLABORATION

HENNESSY X ZHANG HUAN
hennessy-vsop-cny-colaboration-square-01.jpg

A KINDRED SPIRIT

As the Maison Hennessy and Zhang Huan became better acquainted, they found in
each other a kindred spirit. For both the cognac house and the artist, modernity lies in honoring
one’s heritage while always seeking to explore new frontiers. For Hennessy, a sense
of adventure has defined the House since its founding, and yet it has upheld its tradition
of transmitting savoir-faire for eight generations — a unique feat in the history of cognac.

hennessy-vsop-cny-colaboration-square-02.jpg

THE ARTWORK

For the Hennessy commission, Zhang Huan sought to create a work of art that would express a sense of joy and celebration as well as a reflective quality that captures the essential meditations every New Year brings.“Making art is about using an object as a vehicle to express inner thoughts, or a spiritual side,” the artist explains. “Eaux-de-vie is intended as a natural, living expression.”

hennessy-vsop-cny-design-landscape-01.jpg
hennessy-vsop-cny-design-landscape-02.jpg
hennessy-vsop-cny-design-landscape-03.jpg

DESIGN