NBA x Hennessy
Without Your Spirit, It's Only a Game
New Season, New Energy
Further building on its mission to give back to communities all over the world, Hennessy will be inviting fans and emerging talents to come together on and off the court, celebrate the spirit of the NBA and spread the love of the sport all over the world.
Celebrating Change Through Sport
Hennessy proudly announces a renewed partnership with the @NBA: on the hardwood and off, the spirit of the game will continue to take shape through music, fashion and art. From the four quarters of the court to the four corners of the globe, the game never stops — and never stops inspiring.
Hennessy Welcomes Joakim Noah
NBA legend Joakim Noah joined Hennessy in Lagos, Nigeria to unveil the eighth "Hennessy in the Paint" court. Located in Victoria Garden City and designed by renowned street artist Osa Seven, the project also marked a new adventure for Hennessy and the basketball star.
COURTS BEYOND LIMITS – BERLIN
Pushing the game into unimaginable new territories, Hennessy’s Courts Beyond Limits brought the heat to Berlin, transforming the Haubentaucher pool into a striking basketball court.
NBA LIMITED EDITIONS
New Season, New Stories
Basketball is so much more than a game: it's a worldwide community. In 2023, Hennessy extended its game-changing partnership with the NBA, the women's NBA, G-League, USA Basketball and Basketball Africa. In the years to come, Hennessy and the NBA will continue to connect with fans around the world, offering them one-of-a-kind events, immersive experiences, exclusive cocktail recipes and unforgettable moments headlined by icons of the sport.EXPLORE
Discover what’s happening in the world of Hennessy x NBA.
HENNESSY PARADIS x LORENZ BÄUMER
To celebrate the NBA on its 75th anniversary, Hennessy presents Paradis in one of the most daring, original, and technically challenging carafes ever made: a basketball-shaped decanter in hand-faceted Baccarat crystal, designed by the renowned Lorenz Bäumer.LEARN MORE
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