NBA x Hennessy

Without Your Spirit, It's Only a Game

hny nba campaign 2024

LATEST MOVES

HENNESSY THE SPIRIT OF THE NBA

New Season, New Energy

Further building on its mission to give back to communities all over the world, Hennessy will be inviting fans and emerging talents to come together on and off the court, celebrate the spirit of the NBA and spread the love of the sport all over the world.

 New Season, Exciting New Stories

Celebrating Change Through Sport

Hennessy proudly announces a renewed partnership with the @NBA: on the hardwood and off, the spirit of the game will continue to take shape through music, fashion and art. From the four quarters of the court to the four corners of the globe, the game never stops — and never stops inspiring.

Joakim Noah on the court in Nigeria

Hennessy Welcomes Joakim Noah

NBA legend Joakim Noah joined Hennessy in Lagos, Nigeria to unveil the eighth "Hennessy in the Paint" court. Located in Victoria Garden City and designed by renowned street artist Osa Seven, the project also marked a new adventure for Hennessy and the basketball star.

HENNESSY-NBA-BERLIN-EVENT

COURTS BEYOND LIMITS – BERLIN

Pushing the game into unimaginable new territories, Hennessy’s Courts Beyond Limits brought the heat to Berlin, transforming the Haubentaucher pool into a striking basketball court.

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NBA LIMITED EDITIONS

HENNESSY THE SPIRIT OF THE NBA

New Season, New Stories

Basketball is so much more than a game: it's a worldwide community. In 2023, Hennessy extended its game-changing partnership with the NBA, the women's NBA, G-League, USA Basketball and Basketball Africa. In the years to come, Hennessy and the NBA will continue to connect with fans around the world, offering them one-of-a-kind events, immersive experiences, exclusive cocktail recipes and unforgettable moments headlined by icons of the sport.

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NBA COCKTAILS

INTERACTIVE MAP

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COLLABORATION

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HENNESSY PARADIS x LORENZ BÄUMER

To celebrate the NBA on its 75th anniversary, Hennessy presents Paradis in one of the most daring, original, and technically challenging carafes ever made: a basketball-shaped decanter in hand-faceted Baccarat crystal, designed by the renowned Lorenz Bäumer.

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