Game Never Stops: Malaysia
In late May, Hennessy brought the culture and Spirit of the NBA to Kuala Lumpur with a pop-up court at Slate @ the Row. The two-week event offered local fans a unique mix of art, basketball and cognac.
Following the success of its one-night-only event in 2022, Hennessy pushed its celebration of basketball and urban culture to new limits with a full roster of events spanning art, music, fashion, all-star shootout challenges and (of course!) cognac, held in a venue converted from 1940s shop houses. Here, local fans, friends and influencers were invited to partake in the Spirit of the NBA and its lasting impact on local culture through friendly playoff games, tastings, concerts and other events.
From late morning until evening, a colorful pop-up court offered an array of hoops challenges and cultural experiences, including curated NBA cocktail tastings, DJ sessions, special appearances by stars like pro player Xiao Jian and a chance to win pieces from the latest collection by Against lab.
More than just a pop-up court, this space was envisioned as a cultural pinnacle for Malaysian basketball, cognac, and art enthusiasts to share experiences. There is local artists and influencers lined up to perform and shoot some hoops for two weeks.
Celebrating Sport and Urban Culture
Pop-up court at Slate @ the Row.
Pop-up court at Slate @ the Row.
Pop-up court at Slate @ the Row.
Pop-up court at Slate @ the Row.
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