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Hennessy My Way 2023 Final

The Global MyWay Challenge is a competition to find the world’s best overall cocktail, the most sustainable cocktail and the most memorable service ritual.


The Global MyWay Challenge saw 400+ bartenders compete over three rounds to create the best cocktails, most sustainable cocktails and cocktails with a memorable service ritual.
The top 10 bartenders were invited to Cognac and Paris to compete in the first live event to name one Champion.

An expert jury with Jordan Bushell, Global Trade Advocacy Manager Hennessy, Kelsey Ramage Director of Trash Collective, Olivier Paultes Hennessy Distilleries & EDV Communication Director.

Thank you to all the bartenders who participated, the team at Hennessy that made this happen and Congratulations to the winners:

Hennessy My Way champion 2023 : Daichi Takahashi - Japan
Winner of the most sustainable cocktail : Rizky Ramdhani - Indonesia
Winner of the the most memorable service ritual : Léa Colla - France


The Global MyWay Challenge is in its 3rd season.
This year, 400+ bartenders applied to compete from all around the world over three rounds with the top 10 winners meeting in Cognac then Paris for the live event, to educate and impress the judges with their insight and creativity. These bartenders were challenged by the jury to create the best cocktail, the most sustainable cocktail and the most memorable service ritual.

Image : In vinea cocktail by Timothée Nicolas, France


When we look at the diverse areas of the world that participated, since not everyone has the same needs from a sustainability perspective and everyone has a different way of approaching this topic, it becomes clear that there is no easy universal answer for sustainability. However this initiative provided a lot of ideas. The Bartenders also needed to showcase off a unique service ritual that made the drink memorable and fit in with the drink itself and its sustainable solutions.

Image : Fu_Ga cocktail by Kazunori Shizuya, Japan

Thank you to all the bartenders who participated


Hennessy My Way champion 2023 - Daichi Takahashi


Kazunori Shizuya - Japan


Puraana cocktail created by Mohan Basnet - India

Hennessy My Way

Léa Colla - France


Rizky Ramdhani - Indonesia


The Jury


2023 trophies


    Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

    Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

    The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.


    Since 1765, Maison Hennessy has perfected the art of cognac-making, a tradition perpetuated by eight generations of Master Blenders. A legacy of cultural openness lets Maison Hennessy shine around the world, wherever its celebrated cognacs are shared.

    In 1817, James Hennessy created a unique blend for the future King George IV of England. From the encounter of these two visionaries, was born the first Hennessy “Very Superior Old Pale,” know today as Hennessy V.S.O.P.

    The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, aging and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years. 


    In 1870, Maurice Hennessy created Hennessy X.O for his circle of friends and introduced a new style of cognac.  Hennessy X.O is the Original, the emblematic icon of the Hennessy Maison. 
    Deep and powerful, the eaux-de-vie of this Hennessy X.O cognac are aged in young barrels and marked out by their power and energy, but also by their capacity to achieve a great roundness through time.
    Our Tasting Committee has explored every facet of the blend and identified several emotions that were assimilated to an Odyssey through 7 chapters: 

    • Sweet Notes: The palate is warmly embraced by flavors of candied fruit.
    • Rising Heat: The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux-de-vie patiently aged in oak barrels.
    • Spicy Edge: Perception of a strong spicy cognac note, tantalising the lips and palate with its distinct peppery flavor intertwined with a hint of chocolate. 
    • Flowing Flame: A wave of warmth grows, crests and then breaks. A robust presence, full and voluptuous, is felt. 
    • Chocolate Lull: There is the gradual discovery of something very familiar. It is the well-rounded flavor of a rich, dark chocolate.
    • Wood Crunches: A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla.
    • Infinite Echo: The evanescent oak notes leave a long, omnipresent finish in their wake. Seemingly endless, it echoes all of the subtleties of each taste and sensation that has preceded it.