Hennessy Takes it to the Street
Long rooted in the street art scene, Hennessy's quintessential blend has built a legacy by collaborating with talents from KAWS and Futura 2000 to Felipe Pantone and Vhils.
Since its founding in 1765, the Maison Hennessy has cultivated a tradition of supporting avant-garde artists. Ever pushing new boundaries, the House enriches cultural values and enhances its longstanding legacy through the creative filters of kindred spirits.
Building on this heritage, Hennessy launched an ongoing series of unorthodox street art-inspired collaborations in 2011: thanks to the Hennessy Very Special Limited Edition cognac, a program of artistic projects bridged the House’s tradition of craft and the work of emerging artists on the graffiti and urban culture scene, including KAWS, Shepard Fairey, Os Gemeos and Futura 2000.
Shepard Fairay & Futura
Shepard Fairay, South Africa, September 2014
Shepard Fairay, Los Angeles, July 2014
Futura, Colette Paris, October 23rd 2012
Futura, April 2012
The concept? In extending carte blanche to redesign its iconic Three-Star label, Hennessy Very Special offers artists the chance to filter its heritage and savoir-faire through their own creative lens.
Over the years, pairings have ranged from the first creation by the cult New York-based artist KAWS, in 2011 – featuring boldly-hued progressive graphics and the handwritten tagline “Friends, work, music, art – it’s important to find the right blend” – to JonOne’s splashy 2017 ode to the complex layers of flavors and aromas orchestrated by the Master Blender in cognac making.
Jonone, London, October 2017
Jonone, Austin, July 2017
Jonone, London, October 2017
The cultural phenomenon caught on globally, and urban artists from all over the world took to using the iconic Very Special cognac decanter as their canvas. A gigantic paint-splattered replica of this decanter became the centerpiece for a buzzy performance by JonOne in Shoreditch, London. In the US, the artists Shepard Fairey and Kendrick Lamar headlined memorable happenings in New York City.
Felipe Pantone, New York, July 2019
A$ap Ferg & Felipe Pantone, New York, July 2019
And Vhils paid a vibrant homage to local personalities through monumental murals from New York and Chicago to Moscow. In 2019, Felipe Pantone headlined a traveling exhibition that included interactive art experiences.
Hennessy, like its extended family of artists, will never stop celebrating a shared passion for craftsmanship, excellence, tradition and innovation – while bringing some serious street cred to the mix.
Vhils, South Africa, July 2018
Vhils, Miami, December 2018
Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.
Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.
The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.
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