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A Legend Joins 'In the Paint'

At the unveiling of a revamped court in Lagos, Nigeria, Hennessy announced a unique collaboration with NBA star Joakim Noah that will take the unifying powers of art and basketball one step further.

Joakim Noah on the court in Nigeria
Basketball court in Victoria Garden City, Lagos, Nigeria, designed by graffiti artist Osa Seven

A Canvas to Color the World

Since 2021, Hennessy has galvanized communities by working with local artists to transform basketball courts into vibrant canvases. In October, Victoria Garden City in Lagos — designed by renowned graffiti artist and GFX designer Osa Seven — became a must-see destination for sports and art lovers.

Joakim Noah in Nigeria

Sharing a Passion for Sport

On that occasion, Hennessy announced a partnership with Joakim Noah to further boost its community outreach and development initiatives. Over the next two years, the NBA legend will attend openings for 12 other revamped courts; in some locations, he will also be on hand to host basketball training camps.

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