Back to Stories

A Legend Joins 'In the Paint'

At the unveiling of a revamped court in Lagos, Nigeria, Hennessy announced a unique collaboration with NBA star Joakim Noah that will take the unifying powers of art and basketball one step further.

Joakim Noah on the court in Nigeria
Basketball court in Victoria Garden City, Lagos, Nigeria, designed by graffiti artist Osa Seven

A Canvas to Color the World

Since 2021, Hennessy has galvanized communities by working with local artists to transform basketball courts into vibrant canvases. In October, Victoria Garden City in Lagos — designed by renowned graffiti artist and GFX designer Osa Seven — became a must-see destination for sports and art lovers.

Joakim Noah in Nigeria

Sharing a Passion for Sport

On that occasion, Hennessy announced a partnership with Joakim Noah to further boost its community outreach and development initiatives. Over the next two years, the NBA legend will attend openings for 12 other revamped courts; in some locations, he will also be on hand to host basketball training camps.

  • Hennessy V.S NBA Limited Edition

    Hennessy presents the NBA V.S. Limited Edition Gift Box, the original V.S. blend in a collector's piece that celebrates the roots & essence of the basketball game. 

    With a nod to the street, basketball courts are at crossroads of talents and stories, and home to communities. It is where passion meets grind, where music meets style. 

  • Hennessy V.S.O.P NBA Limited Edition

    The special NBA collector's edition of Hennessy V.S.O.P is an ode to a collective game that brings people together all over the world. 

    Game is born from passing the ball, connecting all players, creating a culture shaped by community. Discover the new bold V.S.O.P Gift Box, capturing the tactile feel of a pebbled leather basketball.

  • Hennessy X.O NBA Limited Edition

    Dreams come true on the hardwood court, where legends are born and every shot is fueled by an insatiable desire to level up, game after game. 

    Hennessy salutes all those who strive for perfection with this NBA Limited Edition of the iconic Hennessy X.O.