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New Season, Exciting New Stories

The Hennessy x NBA partnership celebrates the spirit of the game, on-court and off. As a new season gets underway, we celebrate basketball's culture, talents and community through sport, lifestyle, design, music - and more.

New Season, Exciting New Stories

What makes basketball so exciting? It's all about court culture: the roots and uplifting essence of the game, the communities and talents that bring it to life, and the colors, architecture, design, music, and style inspires. The possiblities are endless. Anything can - and does - happen. Join Hennessy x NBA to cheer the players, celebrate success, and be a force for the positive change basketball is bringing to people and places all over the world. With Hennessy x NBA, the game never stops — shoot for the stars!

  • Hennessy V.S NBA Limited Edition

    Hennessy presents the NBA V.S. Limited Edition Gift Box, the original V.S. blend in a collector's piece that celebrates the roots & essence of the basketball game. 

    With a nod to the street, basketball courts are at crossroads of talents and stories, and home to communities. It is where passion meets grind, where music meets style. 
  • Hennessy V.S.O.P NBA Limited Edition

    The special NBA collector's edition of Hennessy V.S.O.P is an ode to a collective game that brings people together all over the world. 

    Game is born from passing the ball, connecting all players, creating a culture shaped by community. Discover the new bold V.S.O.P Gift Box, capturing the tactile feel of a pebbled leather basketball.
  • Hennessy X.O NBA Limited Edition

    Dreams come true on the hardwood court, where legends are born and every shot is fueled by an insatiable desire to level up, game after game. 

    Hennessy salutes all those who strive for perfection with this NBA Limited Edition of the iconic Hennessy X.O.