Back to Stories

New Season, Exciting New Stories

The Hennessy x NBA partnership celebrates the spirit of the game, on-court and off. As a new season gets underway, we celebrate basketball's culture, talents and community through sport, lifestyle, design, music - and more.

New Season, Exciting New Stories

What makes basketball so exciting? It's all about court culture: the roots and uplifting essence of the game, the communities and talents that bring it to life, and the colors, architecture, design, music, and style inspires. The possiblities are endless. Anything can - and does - happen. Join Hennessy x NBA to cheer the players, celebrate success, and be a force for the positive change basketball is bringing to people and places all over the world. With Hennessy x NBA, the game never stops — shoot for the stars!

  • Hennessy V.S NBA Limited Edition

    One of the world’s best-loved cognacs, Hennessy Very Special (V.S) has a vibrant intensity all its own. Maturation in new oak barrels gives it a bold, fragrant  character, with uniquely toasted and fruity notes, a clearly defined, rich palate, and a welcoming exuberance. One-of-a-kind limited editions and artistic collaborations further express the dynamic personality of a cognac versatile enough to stand alone or lend itself to any kind of cocktail. Perfect for sharing the moment.
  • Hennessy V.S.O.P NBA Limited Edition

    More than a game, basketball represents an expansive community, on the court and off. After the final shot, it expresses generosity through music, design, and dance. Blended to embody the original concept of cognac, Hennessy V.S.O.P Privilège is a unique creation of remarkable vitality and consistency, the fruit of 200 years of Hennessy know-how that — like the game that never stops — continues to reveal new facets of its personality in every drop.Â