Shooting hoops in the most stunning athletic arenas
Hennessy and the NBA turned Bondi Icebergs into a beachside basketball court, taking the game to one of the most picturesque sporting venues ever seen.
On the eve of the playoffs, where the spirit was set as high as the position of the sun, Hennessy and the NBA brought their new partnership to a very special location. Known for its glistening ocean, pristine sands, reliable surf and seaside spirit, Sydney’s Bondi Beach – perhaps the most famous beach in a country overflowing with them – has always had a certain allure. A half-mile crescent of golden sand bookended by cliffs, laid back coastal lifestyle, and thriving, eclectic community is equally enticing.
THE EVENT
Basketballers playing one-on-one
Hennessy x the NBA basketball
Shooting hoops
It was there, in the epicentre of Sydney beach culture and gorgeous sceneries, that the photo-friendly Icebergs swimming pool turned into a jaw-dropping black basketball court. The basketball court, that naturally has the sea to its side, in arguably one of the most picturesque sporting venues in the world, quickly made a splash on the Internet as images of it were shared freeheartedly. The former professional basketball player Corey "Homicide" Williams was one of the attendees, enthusiastically shooting hoops, playing one-on-ones, and embracing the spirit of the NBA. “Basketball is iconic in our culture. To see the NBA and Hennessy in a global partnership, it’s incredible to me.”
THE VENUE
Bondi Icebergs was turned into a basketball court
The photo-friendly Icebergs swimming pool
The stunning deep black basketball court
The venue – with its stunning deep black basketball court – looked majestic and rebellious, and quite different from its pool’s signature turquoise water. The invitees were greeted by an incredible contrast: basketballs arcing towards the hoop while surfers pulled into perfect four-foot waves that were rolling in alongside the pool, breaking on the rocks a few feet away. Occasionally, a larger wave breached the concrete wall and splashed gently over, leaving one lingering though: has there ever been a more beautiful place to play ball?
NBA WORLD
NBA WORLD
HENNESSY THE SPIRIT OF THE NBA
How Dominique Wilkins built a legacy
"BASKETBALL TAUGHT ME HOW TO WORK HARD"
THE ALLEY-OOP COCKTAIL
THE PLAYMAKER COCKTAIL
HENNESSY PARADIS x LORENZ BAUMER
Masiwei: "Success is following your heart and doing what you love."
THE HENNESSY SONIC COCKTAIL
THE REBOUND COCKTAIL
French photographer Kevin Couliau explores a global game's social impact
Vince Carter Never stops
Shooting hoops in the most stunning athletic arenas
THE CROSSOVER COCKTAIL
THE JUMPSHOT GINGER COCKTAIL
THE SLAM DUNK COCKTAIL
Hennessy stepped into Sophia Chang’s world: the multitalented artist behind the NBA illustration
HENNESSY BECOMES THE NBA’S FIRST GLOBAL SPIRITS PARTNER
Hennessy V.S NBA Limited Edition
Fans around the world will be able to toast with the new exclusive Hennessy V.S Limited Edition bottle, specially designed to commemorate the partnership between Hennessy and the NBA.
Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.
Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.
The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.
SHARE
You can send your favorite Hennessy stories to your loved ones in one click, you will find in the redirect links below the possibility to share your favorite stories on your social networks.
Newsletter
Please register to stay in touch with Hennessy and receive our latest news.