Back to Stories

Hennessy is the Spirit of NBA

Hennessy becomes the Official Spirit of the NBA, WNBA, NBA G League, and USA Basketball.

Hennessy US Partners with the NBA
0:00 / 0:00

Hennessy’s rich heritage of championing community and its tagline “Never stop. Never settle.” reach new heights in a multi-year partnership between Hennessy US and the NBA. The slam-dunk tie-up also encompasses the Women’s National Basketball Association (WNBA), NBA G League and USA Basketball, marking the House’s first partnership with US professional leagues. It’s a perfect match: pushing beyond the expected has been our philosophy since Hennessy crafted its first bottle of cognac in 1765.


Hennessy V.S

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.