
HENNESSY X REFIK ANADOL
HENNESSY X REFIK ANADOL

The Hennessy V.S.O.P blend is the expression of eight generations of Master Blenders know-how. To perpetuate the legacy of the original Hennessy V.S.O.P Privilège, Hennessy Master Blenders have constantly sought to create a completely harmonious blend: it is the definitive expression of a perfectly balanced cognac. Based on a selection of firmly structured eaux-de-vie, aged largely in partially used barrels in order to take on subtle levels of oak tannins, this highly characterful cognac reveals balanced aromas of fresh vanilla, cinnamon and toasty notes, all coming together with a seamless perfection.
FEATURE STORY
HENNESSY x REFIK ANADOL
Hennessy teams up with the internationally acclaimed artist and director Refik Anadol to explore the inspiration behind Hennessy V.S.O.P Privilège.

ARTIST
COLLABORATION

REFIK ANADOL IN COGNAC
"When I went to the Château de Bagnolet, I was convinced I could create something fresh because the place is about memories and dreams. Then, when I saw the cellars, and experienced the smell… I don’t know exactly how to describe that feeling. In the world of technology you never feel Time. But when you go back to the history, it hits you: it’s just human inspiration." Refik Anadol's visit marked the first time in the Maison’s history that an artist was allowed to capture that time-honored ritual real-time via neuroscientific research methods, and to use the collected data in collaboration with machine intelligence to create an unprecedented work of art.

THE ARTWORK
Using 3D data mapping, Refik Anadol interpreted the Tasting Committee’s emotions into the color, shapes, reliefs and textures that appear on the 2021 Hennessy V.S.O.P Privilège Limited Edition. What was once an invisible sensory experience has become tangible: the power of balance appears in a harmonious and poetic design. Data becomes art in a visual metaphor for a blend; like the cognac itself, Sense of Heritage, the artwork, is designed to be appreciated on an individual, sensorial level.



DESIGN
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