NBA x Hennessy

Without Your Spirit, It’s Only a Game, acts as a celebration of everything and everyone who makes the game more than a game. Hennessy is celebrating those who bring their own talent, passion, culture and spirit to push the limits further.

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LATEST MOVES

HENNESSY THE SPIRIT OF THE NBA

New Season, New Energy

Further building on its mission to give back to communities all over the world, Hennessy will be inviting fans and emerging talents to come together on and off the court, celebrate the spirit of the NBA and spread the love of the sport all over the world.

hny nba campaign 2024

Without Your Spirit, It's Only a Game

At Hennessy, when we love something, we pour our heart and soul into it, cultivating, innovating and perfecting until it takes on a life of its own. So it is with the NBA: more than 10 players on a court, bigger than a game, and beyond a league, basketball is a cultural force that connects people all over the world. Come celebrate with us!

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PARADIS COGNAC x LORENZ BÄUMER

Turning his jeweller’s eye to Hennessy, master artisan Lorenz
Bäumer explores the poetry of the Hennessy Paradis cognac and basketball to unveil one of the most original, daring, and technically challenging decanters ever made.

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COURTS BEYOND LIMITS – BERLIN

Pushing the game into unimaginable new territories, Hennessy’s Courts Beyond Limits brought the heat to Berlin, transforming the Haubentaucher pool into a striking basketball court.

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FEATURED STORY

IN THE PAINT

Hennessy x NBA support local communities and talents worldwide by refurbishing abandoned courts everywhere.

NBA In the Paint

NBA LIMITED EDITIONS

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NEW NBA SEASON, NEW PLAYERS

In the spotlight, new champions take to the court to celebrate tip-off. Hennessy is thrilled to reveal this season’s new Limited Editions.

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NBA COCKTAILS

INTERACTIVE MAP

Discover what’s happening in the world of Hennessy x NBA.

COLLABORATION

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HENNESSY PARADIS x LORENZ BÄUMER

To celebrate the NBA on its 75th anniversary, Hennessy presents Paradis in one of the most daring, original, and technically challenging decanters ever made: a basketball-shaped one in hand-faceted Baccarat crystal, designed by the renowned Lorenz Bäumer.

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