Hennessy Never Stop Never Settle Society




Hennessy Never Stop Never Settle Society manifesto
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Hennessy Never Stop Never Settle Society group shot

Hennessy recognizes the Strivers and Dreamers, creating change in the face of adversity.

The path forward starts with a commitment to expanding our platform to champion Black excellence and prosperity by way of Black entrepreneurship. We recognize a greater effort must be made in providing future generations a more equitable landscape for inclusive business growth and development.

The Never Stop Never Settle Society will invest and empower Black entrepreneurs who continue to make a lasting impact on their community, through the Never Stop Never Settle Society Acceleration Fund.

Rodney Williams, Founder of LISNR


Hennessy will provide $1MM to Black entrepreneurs via $50k high-impact funding.

Hennessy will provide $1MM to Black entrepreneurs via $50,000 high-impact funding, awarded to twenty applicants who are moving culture forward. Upon selection, recipients will be featured as the 2021 inaugural members of Hennessy’s Never Stop Never Settle Society.

NsNs Society Membership will provide:
• $50,000 high-impact funding
• Access to physical NsNs HQ and amenities in NYC, starting late 2021
• Hands-on mentorship from MHUSA executives
• Membership to The Gathering Spot Connect
• Exposure across Hennessy’s social channels


Founder(s) must be 21+, identify as Black/African American, and own at least 51% of the total entity. Businesses must have a legally formed for-profit venture.

Entities must be registered in the US (or its territories) and directly or indirectly addresses one of the following:

  • Solves community-based social or economic challenge
  • Fills a white space for Black-owned business or operator
  • Generates net positive job creation
  • Have made progress on their concept through a minimum viable product / prototype

Application portal is closed as of April 23rd @ 11:59PM ET. 

Sign up for more information.

Nas, Entrepreneur and Rapper, contemplating with a bottle of Hennessy VS and a glass.
David Gross, Founder of Own Your Own, standing in front of a house.


In the early 20th century, Black residents flourished in communities like Greenwood and Rosewood.

Against the times, they stood resilient and prosperous; built up by hundreds of thriving businesses showcasing a world of possibilities and progress to Black people across the country. They embodied the American dream, yet in the face of cultural oppression- both were destroyed by hate.

But their legacy serves a reminder. Progress is made by a community that serves all equally.

Scene from Dear Destiny for the Never Stop Never Settle Society
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Hennessy V.S

Hennessy V.S

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavors of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.