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Hennessy Lunar New Year Celebration

Join Hennessy in celebrating the Lunar New Year with our Virtual Charity Celebration hosted by Henry Golding and cohosted by AtomicMari, and featuring Jay Park, Eddie Huang, Kinjaz, MILCK, Dumbfoundead, Year of the OX, Taylor Takahashi, and Cari Hah.


A Night of Celebration

2021 marks the Year of the Ox. The Ox represents strength and perseverance. A willingness to move boldly forward in spite of challenges. In honor of the Lunar New Year, Hennessy will invite audiences to embrace their inner Ox as we continue our collective odyssey into 2021. On February 18th, the Cognac brand will host X.O O.X – a virtual charity celebration that spotlights influential icons, entrepreneurs, and small business owners in the Asian American and Pacific Islander community who embody the resilient drive of the ox in their pursuit of greatness.

6:00 pm (PST) / 9:00 pm (EST). February 18, 2021

Watch on Hennessy Facebook Live or come back to this page for the simulcast.

Visit Event Page on Facebook
Hennessy X.O cognac limited edition for Lunar New Year



As we reflect on 2020 and usher in good fortune for the New Year, Hennessy remains committed to supporting communities that have faced unprecedented challenges as a result of the pandemic. To honor the X.O OX experience Hennessy will be donating $250,000 to support Unfinished Business – a long-term initiative from Hennessy that provides financial and educational resources to Black, Asian, and Latinx owned small businesses.

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Hennessy X.O

In 1870, Maurice Hennessy created Hennessy X.O for his circle of friends and introduced a new style of cognac.  Hennessy X.O is the Original, the emblematic icon of the Hennessy Maison. 
Deep and powerful, the eaux-de-vie of this Hennessy X.O cognac are aged in young barrels and marked out by their power and energy, but also by their capacity to achieve a great roundness through time.
Our Tasting Committee has explored every facet of the blend and identified several emotions that were assimilated to an Odyssey through 7 chapters: 

  • Sweet Notes: The palate is warmly embraced by flavors of candied fruit.
  • Rising Heat: The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux-de-vie patiently aged in oak barrels.
  • Spicy Edge: Perception of a strong spicy cognac note, tantalising the lips and palate with its distinct peppery flavor intertwined with a hint of chocolate. 
  • Flowing Flame: A wave of warmth grows, crests and then breaks. A robust presence, full and voluptuous, is felt. 
  • Chocolate Lull: There is the gradual discovery of something very familiar. It is the well-rounded flavor of a rich, dark chocolate.
  • Wood Crunches: A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla.
  • Infinite Echo: The evanescent oak notes leave a long, omnipresent finish in their wake. Seemingly endless, it echoes all of the subtleties of each taste and sensation that has preceded it.