HENNESSY PARTNERS WITH THE NBA

Hennessy proudly partners with the NBA, celebrating everything that pushes the spirit of the game forward.

Video exploring Hennessy's official partnership with the NBA, voiceover by Nas.
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Voiceover by Nas.

The Spirit of the NBA. Hennessy V.S bottle. Logo of the NBA and logo of Hennessy, with a dot separating them.

HENNESSY PARTNERS WITH THE NBA

Hennessy proudly partners with the NBA, to become the Official Spirit of the NBA, WNBA, NBA G League, and USA Basketball. This is the first-ever Hennessy partnership with a US sports league.

The NBA thrives because it never settles. It challenges its own precedent, elevates the culture of the game, and brings people together. Hennessy hasn’t settled since crafting that first bottle of cognac in 1765, with a rich heritage of championing community, and never backing down from excellence. Both share the same drive to push beyond the expected, the same respect for heritage, the same dedication to craft. Which is why the NBA and Hennessy are perfect partners. Hennessy celebrates everything that moves the NBA forward, the season that never stops, the game that never settles. Because Hennessy is The Official Spirit of the NBA.

HENNESSY GOT GAME

The partnership tips-off at NBA All-Star 2020 in Chicago, Ill., during the NBA Celebrity Game with Hennessy presenting the pre-game red carpet. Catch up with Hennessy at marquee NBA events throughout the year, including NBA Summer League, NBA G League, the WNBA, and USA Basketball Exhibition Tour.

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Hennessy V.S

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavors of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.