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Shooting hoops in the most stunning athletic arenas

Hennessy and the NBA turned Bondi Icebergs into a beachside basketball court, taking the game to one of the most picturesque sporting venues ever seen.

NBA Vince Carter
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On the eve of the playoffs, where the spirit was set as high as the position of the sun, Hennessy and the NBA brought their new partnership to a very special location. Known for its glistening ocean, pristine sands, reliable surf and seaside spirit, Sydney’s Bondi Beach – perhaps the most famous beach in a country overflowing with them – has always had a certain allure. A half-mile crescent of golden sand bookended by cliffs, laid back coastal lifestyle, and thriving, eclectic community.

THE EVENT

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NBA Bondi
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Basketballers playing one-on-one

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NBA Bondi
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Hennessy x the NBA basketball

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NBA Bondi
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Shooting hoops

It was there, in the epicenter of Sydney beach culture and gorgeous sceneries, that the photo-friendly Icebergs swimming pool turned into a jaw-dropping black basketball court. Next to the sea in arguably one of the most picturesque sporting venues in the world, the basketball court quickly made a splash on the Internet. The former professional basketball player Corey "Homicide" Williams was one of the attendees, enthusiastically shooting hoops, playing one-on-ones, and embracing the spirit of the NBA. “Basketball is iconic in our culture. To see the NBA and Hennessy in a global partnership, it’s incredible to me.”

THE VENUE

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NBA Bondi
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Bondi Icebergs was turned into a basketball court

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NBA Bondi
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The photo-friendly Icebergs swimming pool

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NBA Bondi
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The stunning deep black basketball court

The venue – with its stunning deep black basketball court – looked majestic and rebellious, and quite different from its pool’s signature turquoise water. The invitees were greeted by an incredible contrast: basketballs arcing towards the hoop while surfers pulled into perfect four-foot waves that were rolling in alongside the pool, breaking on the rocks a few feet away. Occasionally, a larger wave breached the concrete wall and splashed gently over, leaving one lingering though: has there ever been a more beautiful place to play ball?

HENNESSY x NBA
Hennessy V.S NBA Limited Edition

Fans around the world will be able to toast with the new exclusive Hennessy V.S Limited Edition bottle, specially designed to commemorate the partnership between Hennessy and the NBA.

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavors of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.