Hennessy's new campaign underscores what it is that drives some to greater heights. Termed the "Wild Rabbit," the campaign highlights celebrities who constantly push themselves to the next level, seeking something beyond a perfection of the moment. The campaign can be seen at http://www.neverstopneversettle.com.
This idea of "Never Stop. Never Settle" is what has driven Hennessy to create some of the world's most sought-after cognacs. For nearly 250 years, the Maison still strives to make even more ideal blends of eaux-de-vie that constitute the most complex and intriguing cognacs.