In July, Hennessy unveiled the new Hennessy V.S Limited Edtion bottle, created by internationally renowned contemporary artist Ryan McGinness. The 5th in a series of collaborations with some of the world’s most acclaimed artists over the past 5 years. Each individually numbered bottle features a distinctive and colorful interpretation of the Hennessy V.S label based on McGinness’ “black holes” collection of paintings. With colors that glow under black-light on a silver background, the label also depicts his signature icons, symbolizing the craftsmanship of Hennessy Cognac.
On August 6th, Hennessy celebrated the launch of this historic partnership with a event titled #ArtoftheChase in New York City. Guests entered through an interactive tunnel of digital McGinness artwork, and were greeted with Hennessy cocktails, including the “Infinity”, a recipe that the artist himself helped create. He was on hand to join the celebration and greet the crowd of VIPs, who filled the dance floor for a special performance by rapper 2 Chainz.
In the weeks that followed, McGinness traveled the country with Hennessy, hosting special events and bottle-signings in LA, Miami, and Philadelphia. In all, the festivities surrounding the launch of Hennessy V.S Limited Edition by Ryan McGinness, provided a fitting tribute to the stunning bottle design, and the collaboration between kindred spirits — both McGinness and Hennessy share an enduring drive to Never stop. Never settle.