HENNESSY V.S X NAS

FEATURE STORY
ARTIST
COLLABORATION
DESIGN
STORIES

HENNESSY V.S X NAS

In 2023, Hennessy V.S marks a unique cultural milestone, celebrating a half-century of Hip Hop with one of the genre's most prolific talents, Nas. A long-term friend of Hennessy, the multi-hyphenate, multi-platinum, Grammy Award winning rapper and artist captures the movement and the moment in a vibrant limited edition cognac.

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FEATURE STORY

HENNESSY V.S X NAS

Hennessy V.S and Nas join forces to pay tribute to 50 years of Hip Hop.

ARTIST

A Hip Hop legend

Since busting onto the scene, Nas has become the voice of his generation — a gifted storyteller with lyrical flair. Today, he celebrates 50 years of Hip Hop with a bold take on Hennessy V.S.

TIMING IS EVERYTHING

Nas came up with Hip Hop in an era steeped in change — witnessing firsthand the raw evolution of the genre at its purest state.

Icons Unite

Since the early days Nas has continuously referenced Hennessy in his lyrics and featured Hennessy in his glass. This organic connection has inspired a long-term bond and multiple collaborations between the two icons.

COLLABORATION

A bold design in tribute to 50 years

To inspire our collaboration, we asked our friend Nas what he wanted to say to Hip Hop on its 50th Birthday. He penned a hand-written homage to the past, present and future of this beloved culture. His words of tribute became the foundation for a disruptive collage that fuses snapshots of street and studio culture with vibrant orange graffiti accents.

Nas and Hennessy VS limited edition bottle

Representing for the culture

To commemorate this special moment in a shared history, Hennessy V.S and Nas will be hosting a grand celebration in the home of Hip Hop. The illustrious NYC event will be a tribute to all aspects of the culture representing not just Hip Hop’s musical talent but the art, movement, style and mindset that shape and empower a living global phenomenon.