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Hennessy x LeBron James

FEATURE STORY
ARTIST
COLLABORATION
COCKTAIL
STORIES

Hennessy x LeBron James

Hennessy V.S x LeBron James

A world favorite since 1865, Hennessy V.S. impresses for its roundness, strength and unrivaled versatility. A unique signature for an all-time great, now in a limited edition celebrating LeBron James's boundary-breaking life and career as a legend of the NBA.

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FEATURE STORY

Hennessy x LeBron James

First page written, a whole book still to fill, making every chapter count. Two kings, Made for More.

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ARTIST

An NBA Legend

MVP, four-time NBA champion and the leading scorer in NBA history, LeBron James is famed for his versatile style and gameplay. But his influence extends far beyond the court: from Akron, Ohio, to the vineyards of Cognac, LeBron inspires with generosity and heart.

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Portrait of a King

Like Hennessy, LeBron James was born for greatness. An icon on the court and off, "King James" continues to shape a brilliant legacy of leadership as he enters his 22nd season with the NBA and leans in on philanthrophy to make a new generation's dreams come true. Take a closer look at the mural to find the Easter eggs celebrating LeBron's legacy.

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COLLABORATION

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A Meeting of Icons

Hennessy Very Special salutes LeBron James with a unique purple and orange logo and a bras armé featuring the NBA legend's signature sleeve and crown tattoo. A cognac of boundless possibilties, taken to new heights.

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A New Spin on Tradition

“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” says James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration allows us to share that sense of dedication and discovery to create something fresh and exciting for everyone to enjoy.”