hny nba campaign 2024

Hennessy x NBA

Without Your Spirit, It's Only a Game


Without Your Spirit, It’s Only a Game, acts as a celebration of everything and everyone who makes the game more than a game. Hennessy is celebrating those who bring their own talent, passion, culture and spirit to push the limits further.

hny nba campaign 2024

The intense rivalries.
The explosive camaraderie.
The thrill of the game-changing shot.
The excitement of the winning buzzer.
Discover the first film of the series "Without Your Spirit, It's Only a Game".


Got game spirit? Lean in on the shot.

  • Hennessy V.S NBA Limited Edition

    Hennessy presents the NBA V.S. Limited Edition Gift Box, the original V.S. blend in a collector's piece that celebrates the roots & essence of the basketball game. 

    With a nod to the street, basketball courts are at crossroads of talents and stories, and home to communities. It is where passion meets grind, where music meets style. 

  • Hennessy V.S.O.P NBA Limited Edition

    The special NBA collector's edition of Hennessy V.S.O.P is an ode to a collective game that brings people together all over the world. 

    Game is born from passing the ball, connecting all players, creating a culture shaped by community. Discover the new bold V.S.O.P Gift Box, capturing the tactile feel of a pebbled leather basketball.

  • Hennessy X.O NBA Limited Edition

    Dreams come true on the hardwood court, where legends are born and every shot is fueled by an insatiable desire to level up, game after game. 

    Hennessy salutes all those who strive for perfection with this NBA Limited Edition of the iconic Hennessy X.O.