hny nba campaign 2024

Hennessy x NBA

Without Your Spirit, It's Only a Game


Without Your Spirit, It’s Only a Game, acts as a celebration of everything and everyone who makes the game more than a game. Hennessy is celebrating those who bring their own talent, passion, culture and spirit to push the limits further.

hny nba campaign 2024

The intense rivalries.
The explosive camaraderie.
The thrill of the game-changing shot.
The excitement of the winning buzzer.
Discover the first film of the series "Without Your Spirit, It's Only a Game".


Got game spirit? Lean in on the shot.

  • Hennessy V.S NBA Limited Edition

    One of the world’s best-loved cognacs, Hennessy Very Special (V.S) has a vibrant intensity all its own. Maturation in new oak barrels gives it a bold, fragrant  character, with uniquely toasted and fruity notes, a clearly defined, rich palate, and a welcoming exuberance. One-of-a-kind limited editions and artistic collaborations further express the dynamic personality of a cognac versatile enough to stand alone or lend itself to any kind of cocktail. Perfect for sharing the moment.

  • Hennessy V.S.O.P NBA Limited Edition

    More than a game, basketball represents an expansive community, on the court and off. After the final shot, it expresses generosity through music, design, and dance. Blended to embody the original concept of cognac, Hennessy V.S.O.P Privilège is a unique creation of remarkable vitality and consistency, the fruit of 200 years of Hennessy know-how that — like the game that never stops — continues to reveal new facets of its personality in every drop.