hny nba campaign 2024

Hennessy x NBA

Without Your Spirit, It's Only a Game

FANS FIRST

Without Your Spirit, It’s Only a Game, acts as a celebration of everything and everyone who makes the game more than a game. Hennessy is celebrating those who bring their own talent, passion, culture and spirit to push the limits further.

hny nba campaign 2024

The intense rivalries.
The explosive camaraderie.
The thrill of the game-changing shot.
The excitement of the winning buzzer.
Discover the first film of the series "Without Your Spirit, It's Only a Game".

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The Cliffhanger

Got game spirit? Lean in on the shot.

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The Buzzer Beater

The spirit of the game: living in the moment.

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    With a nod to the street, basketball courts are at crossroads of talents and stories, and home to communities. It is where passion meets grind, where music meets style. 
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    Game is born from passing the ball, connecting all players, creating a culture shaped by community. Discover the new bold V.S.O.P Gift Box, capturing the tactile feel of a pebbled leather basketball.
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    Hennessy salutes all those who strive for perfection with this NBA Limited Edition of the iconic Hennessy X.O.Â