GAME NEVER STOPS MAIN VISUAL DESKTOP DANSE

Hennessy x NBA

GAME NEVER STOPS

GREATNESS BEYOND THE COURT

Empowering a cultural playground of infinite potential, Game Never Stops transcends the four corners of the court to inspire creativity, the fanatic, and legends of tomorrow.

GAME NEVER STOPS MAIN VISUAL DESKTOP
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HENNESSY X NBA STORIES

Dominique Wilkins NBA Desktop

Shared values and a drive to achieve the unachievable; the Hennessy x NBA collaboration continues to push the game forward, leaving room for excellence to thrive.

“What it took mentally to play like that? Hard work, dedication, believing in yourself and having the right people around you. It’s commitment and integrity all wrapped up.” There are a few main qualities that contribute to great sportsmanship; Dominique Wilkins has them all. He captures the point of excellence, that goes beyond convention and brings forth a legacy hard to compete with. 

GAME NEVER STOPS KEVIN COULIAU

From the streets of Harlem to Paris, Hong Kong and Johannesburg, the playground is where never-ending thirst for greatness is shaped and where the game is really played.

"It's about the desire to show undocumented basketball communities around the world." The French photographer Kevin Couliau explores and documents the sport's culture, revealing its global reach and social impact on individuals and their communities. He zooms in on his objects' rawness and exploits it, only to let us peek into a world where people gather around the same passion: the game that never stops.

Discover the iconic courts from around the world

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GAME NEVER STOPS COVER SLIDER MEXICO
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Coyoacán Court, Mexico

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GAME NEVER STOPS COVER SLIDER PARIS
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The Eiffel Tower Court, Paris

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One Thousand & Four Court, Lagos
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One Thousand & Four Court, Lagos

  • NBA V.S. Limited Edition 2021
    Hennessy V.S NBA Limited Edition

    Fans around the world will be able to toast with the new exclusive Hennessy V.S Limited Edition bottle, specially designed to commemorate the partnership between Hennessy and the NBA.

    Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

    Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

    The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.

  • NBA V.S.O.P Limited Edition
    Hennessy V.S.O.P NBA Limited Edition

    Fans around the world will be able to toast with the new exclusive Hennessy V.S.O.P Limited Edition bottle, specially designed to commemorate the partnership between Hennessy and the NBA.

    Hennessy V.S.O.P Privilège is a balanced cognac, expressing 200 years of Hennessy's know-how. The fruit of nature’s uncertainties, this unique blend has tamed the elements to craft and embody the original concept of cognac. The emotion awakened by the pleasure of tasting it continually reveals new facets of its personality. 

    The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, aging and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P Privilège conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years. 

  • NBA X.O Limited Edition 2021
    Hennessy X.O NBA Limited Edition

    Fans around the world will be able to toast with the new exclusive Hennessy X.O Limited Edition bottle, specially designed to commemorate the partnership between Hennessy and the NBA.

    In 1870, Maurice Hennessy, a 4th-generation member of the Hennessy family, asked the Master Blender Emile Fillioux, a descendant of the Hennessy Master Blender Jean Fillioux, to create a special cognac for his family and friends, using long-aged eaux-de-vie to perfect the blend. They called it “X.O” for “Extra Old”, the original, and a legend was born. Hennessy X.O attained international renown and contributed to the development of the category XO which is a gauge of uncompromising quality. Thanks to 150 years of meticulous know-how, Hennessy X.O remains as inspiring today as it was the day Hennessy first shared it with his inner circle. The powerful and balanced structure of Hennessy X.O carries the promise of an extremely long finish, with each drop an invitation to embark on a journey of the senses through seven tasting notes.