AND ACTION: PAOLO SORRENTINO FOR THE NEW HENNESSY V.S.O.P CAMPAIGN
The Italian film director Paolo Sorrentino, born in Naples in 1970, is a maestro in all genres.
That is apparent in his short film, "Enter the Show", a ground-breaking new campaign for the Hennessy V.S.O.P. cognac.
The career of 'The Hand of God' director has been extensive, fertile, and constantly capable of taking us unawares. His manner is restless and impatient, full of stop-start rhythms, and also of characters who coil themselves up in rumination and then, without warning, lash out or lunge across the frame. "Enter the show" is no different from that.
Timeless glamour and forward-looking characters are the subjects of this lavish, disruptive campaign by the Oscar-winning filmmaker, who dives headfirst into a multi-faceted world of revelry, luxury, and unexpected encounters. As viewers follow in the footsteps of eclectic characters — a beguiling bellhop, a glamorous diva, a photographer, an elusive peacock — they are plunged into a unique, madcap visual environment that finds them "entering the show" and embracing the unexpected at every turn. Sorrentino presents a wild, glamorous, electric dream world, using woozy and disorienting dream sequences to question versions of reality, not to mention unexpected encounters. And that's how the audience is drawn in – "Enter the show" begins with a visually arresting array of chance encounters – sparks are flying, and memories that last a lifetime are created as the film is being unrolled.
Sorrentino is in attendance, always present through epic themes of serendipity and enriching encounters, suave sophistication and a new kind of revelry. It is a convivial occasion, with lush art direction and a dash of eccentricity, painting a rich, expressionistic tableau, offering up the kinds of crosscurrents and miniature narratives that make Sorrentino's films so remarkable." Enter the show" is brimming with adventure and fascinating characters: around every corner lies a party just waiting to be embraced, with glasses raised in a toast, it's such bonhomie, not uncommon to anyone versed in Sorrentino's work. The film director manages to merge multiple narrative frames into a single scene of action; he leaps in time and space to provide different perspectives, with storytelling that is so daringly complex and beautiful.
There's no doubt about it: characters, in this theatrical setting, are one with the spectacle, devoured by the show, joy and carefreeness. Sorrentino said, "I hope that people, when watching this film can appreciate its lightness, the light-heartedness.” He added, "The times we live in… we need this light-heartedness as much as we need water."
"Enter the Show" is like a sensation of revelations, and the superstar – if you could call it that – is the electric, glamourous and unexpected world of the Hennessy V.S.O.P. cognac.
Since 1765, Maison Hennessy has perfected the art of cognac-making, a tradition perpetuated by eight generations of Master Blenders. A legacy of cultural openness lets Maison Hennessy shine around the world, wherever its celebrated cognacs are shared.
In 1817, James Hennessy created a unique blend for the future King George IV of England. From the encounter of these two visionaries, was born the first Hennessy “Very Superior Old Pale,” know today as Hennessy V.S.O.P.
The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, aging and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years.
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