Asap ferg goes to cognac

During a trip to the Hennessy estate, the Harlem-based artist was inspired by family values and the Maison's eight-generation legacy of Master Blender.

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For the entrepreneur and rapper, the biggest takeaway from a visit to Hennessy's historic seat in Cognac was family values.

Part of the extended Hennessy family since 2018, A$AP Ferg recorded an exclusive track, “Family”, that evokes personal traditions and the values he shares with eight generations of Hennessy Master Blenders.

“It’s more than just the spirit: it’s the family, it’s the knowledge,” the artist said. “Craftsmanship has to be taught; you have to become a part of the family.”

ASAP FERG GOES TO COGNAC

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ASAP FERG GOES TO COGNAC
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ASAP FERG GOES TO COGNAC

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ASAP FERG GOES TO COGNAC
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ASAP FERG GOES TO COGNAC

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ASAP FERG GOES TO COGNAC
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ASAP FERG GOES TO COGNAC

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ASAP FERG GOES TO COGNAC
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ASAP FERG GOES TO COGNAC

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ASAP FERG GOES TO COGNAC
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ASAP FERG GOES TO COGNAC

vs

Hennessy V.S

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.