THE BARTENDING COMMUNITY IS BLENDING COCKTAIL CREATIVITY AND NEW RITUALS
What happens when 500 bartenders around the world interpret their own Hennessy serves?
A brand new series of cocktails, completed with original rituals, the influence of local cultures and ingredients and a whole lot of passion.
In early 2020, it became apparent that the hospitality industry was facing a period of never-before-seen instability and uncertainty. Closures, operating under highly restrictive conditions, something had to give.
Hennessy, looking for ways to support the businesses and individuals affected, organized the first ever #HennessyMyWay challenge in the Spring of 2020. This initiative, among others launched by the Maison, served to inspire the women and men behind the industry that had remained passionate and loyal to their customers and partners even in the face of necessary but livelihood-sapping closures and measures. The results were so inspiring – morale was boosted, creativity too – leading to Hennessy repeating the challenge again in 2021.
- 60 ml Black Tea infuse with Nutmeg, Clove, Cinnamon & Orange Peels
- 45 ml Hennessy VS
- 30 m Pear& Ginger Syrup
- 15 ml Lime Juice
- 2 Dashes Peychaud Bitters
Make a change
- 30 ml Hennessy VS
- 10 ml Vermouth Rosso
- 5 ml Sherry Pedro Ximenez
- 6 ml Sour Bittersweet Soda
- Garnish : Dried Raspberries
The challenge was simple: 500 bartenders around the world were proposed to create 30 second videos of them serving Hennessy – with no limits on how creative their new cocktails or serving rituals could be – using any tools they could imagine and, of course, drawing on their own inimitable inspiration, having the complete freedom to unleash their creativity. While the bar was always going to be high, the resulting cocktails and serving rituals were still nothing short of exceptional.
Hennessy was able to witness the most impressive and delicious creations with some highly original service rituals.
Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.
Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.
The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.
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