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Welcome Loud to the hip hop family

The Montreal-based rap prodigy Loud joins the Maison’s extended family of hip-hop talents.


As a reference in cognac for rap icons both past and present — among them Tupac, Mobb Deep and Busta Rhymes — Hennessy has deep-rooted ties with hip-hop culture. Today, Hennessy Canada supports their new partnership with rap prodigy Simon Cliche Trudeau, aka Loud.

For the in-demand Montreal-based artist it was a natural fit. “I've been drinking Hennessy for a long time, and in terms of image and philosophy, it’s slick,” observes the artist to the daily newspaper Le Journal de Montréal, adding that he prefers his Hennessy neat or on the rocks.
Loud, whose melodic tracks are delivered in a mix of French and English, joins Hennessy’s family of visionary urban artists alongside Nas and A$AP Ferg.

A new addition to the Hip Hop Hennessy family

Hennessy V.S

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.