MEDIA RELEASE
For Immediate Release

 

HENNESSY CELEBRATES LUNAR NEW YEAR WITH THE ART OF PERSONALIZATION AND COLLABORATION WITH INTERNATIONAL ARTIST YAN PEI-MING

Reinforcing its artistic heritage, Hennessy will unveil a unique pop-up at Holt Renfrew Bloor Street in Toronto

Toronto, Ontario (December 14, 2022)

Hennessy heralds a brand-new cycle in the Chinese calendar with The Art of Personalization pop-up experience opening at Holt Renfrew at 50 Bloor Street in Toronto on January 11, 2023. The experience showcases a limited-edition collection from celebrated contemporary artist Yan Pei-Ming for Lunar New Year 2023, and gift personalization via the art form of Chinese calligraphy.

“As Hennessy ushers in the festive season around Lunar New Year, we celebrate it with a curated experience that reflects our artistic heritage and champions inclusivity and diversity,” says Veronique Gonneville, national communication director, Moët Hennessy Canada. “We are excited to offer gifting bottles adorned with Chinese calligraphy and a limited-edition collection featuring artwork by Yan Pei-Ming that symbolizes freedom, interconnectedness and hope.”

From January 11th to 30th, The Art of Personalization takes over Toronto’s Holt Renfrew Bloor Street with a creative pop-up experience that features the House’s signature V.S., V.S.O.P., X.O. and Paradis. Guests will have the opportunity to personalize their bottles with traditional Chinese characters through calligraphy. Bottle personalization is complimentary with the purchase of Hennessy.

In keeping with its tradition of supporting avant-garde artists, Hennessy collaborated with acclaimed artist Pei-Ming, whose work represents an on-going dialogue with Eastern and Western history, to create a composition to welcome the new year.

Titled The Great Race, the artwork highlights not only the Year of the Rabbit for 2023 but the full Zodiac. Inspired by the original story of the celestial race, the artwork features 12 animals to represent the 12 cycles of the Chinese Zodiac calendar. The celestial race is an inspiring tale of animals that couldn’t be more diverse but support each other to harmoniously form this eternal cycle, which without the presence of the others could not exist.

“Lunar New Year brings people across generations and geography together, symbolizing hope for the year ahead,” says Yan Pei-Ming. “This artwork is a result of Hennessy’s commitment to supporting artists, providing a forum for meaningful creative expression. It's a gesture of love between Hennessy and the artist.”

The limited-edition collection featuring the vibrant artwork on bottles and beautiful gift boxes for Hennessy X.O and V.S.O.P. will be available for purchase at the Holt Renfrew pop-up in Toronto and at liquor retailers in key centres across the country.

For more information on the Hennessy x Yen Pei-Ming collaboration please visit: Hennessy x Yan Pei-Ming

 

About Hennessy

The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation.

The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

 

About Holt Renfrew

Holt Renfrew is considered Canada’s fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion.

With seven stores across Canada, including four in the Greater Toronto Area, plus Montreal, Calgary, and Vancouver, customers can also experience Holt Renfrew’s offerings via holtrenfrew.com. Holt Renfrew was acquired by the Weston family in 1986 and continues to be privately and Canadian-owned. Visit us at www.holtrenfrew.com.

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For further information, interviews, or imagery, please contact:

Brandon Neville
Senior Consultant I Edery & Lord Communications
brandon.neville@ederyandlord.com | 647-209-2190