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The world of Sir Ridley Scott

The legendary director speaks about the art of filmmaking and the “genius” of Hennessy X.O creation.

Sir Ridley Scott shares his vision of creativity

“I’m good at creating worlds, that’s my punch,” Sir Ridley Scott said at a master class for the launch of his epic short, “The Seven Worlds”, heralding his return to advertising after a 15-year hiatus.

An atmospheric odyssey through the seven tasting notes in each drop of Hennessy X.O— depicted as individual worlds, populated by bronzed desert giants and forest spirits — the film has generated over 115 million views on social media. Introduced by Antoine Arnault, the legendary director described Hennessy X.O — originally created by Maurice Hennessy and Master Blender Emile Fillioux in 1870 as "cuvée spéciale" destined for their inner circle — as “a genius idea, a genius history, observes Ridley Scott.”


In 1870, Maurice Hennessy created Hennessy X.O for his circle of friends and introduced a new style of cognac.  Hennessy X.O is the Original, the emblematic icon of the Hennessy Maison. 
Deep and powerful, the eaux-de-vie of this Hennessy X.O cognac are aged in young barrels and marked out by their power and energy, but also by their capacity to achieve a great roundness through time.
Our Tasting Committee has explored every facet of the blend and identified several emotions that were assimilated to an Odyssey through 7 chapters: 

  • Sweet Notes: The palate is warmly embraced by flavors of candied fruit.
  • Rising Heat: The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux-de-vie patiently aged in oak barrels.
  • Spicy Edge: Perception of a strong spicy cognac note, tantalising the lips and palate with its distinct peppery flavor intertwined with a hint of chocolate. 
  • Flowing Flame: A wave of warmth grows, crests and then breaks. A robust presence, full and voluptuous, is felt. 
  • Chocolate Lull: There is the gradual discovery of something very familiar. It is the well-rounded flavor of a rich, dark chocolate.
  • Wood Crunches: A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla.
  • Infinite Echo: The evanescent oak notes leave a long, omnipresent finish in their wake. Seemingly endless, it echoes all of the subtleties of each taste and sensation that has preceded it.