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A campaign by Paolo Sorrentino

Hennessy is proud to unveil a ground-breaking new world for Hennessy V.S.O.P with an original creation by the internationally acclaimed director Paolo Sorrentino.

The short film celebrates the original Hennessy V.S.O.P and its new cognac decanter featuring a cameo by superstar actor, singer, dancer, designer, and face of Hennessy, Jackson Wang.

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I hope that people, when watching this film can appreciate the light-heartedness.

Paolo Sorrentino brings the spontaneity and versatility of Hennessy V.S.O.P to the screen.

Enter the Show

The Italian film director Paolo Sorrentino, born in Naples in 1970, is a maestro in all genres.
That is apparent in his short film, "Enter the Show", a ground-breaking new campaign for Hennessy V.S.O.P. Paolo Sorrentino's career has been extensive and constantly capable of taking us unawares. His manner is restless and impatient. For many years he has orchestrated scenes of indelible virtuosity and grandeur: "Enter the Show" is no different from that. 

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A charismatic cognac

Hennessy V.S.O.P —"Very Special Old Pale" — came to life as a special commission by the Prince Regent, the future King George IV, in 1817 and went on to conquer the world. Today, the timeless charisma and forward-looking character of this cognac are the subject of a disruptive campaign by the Oscar-winning Italian filmmaker Paolo Sorrentino, who dives headfirst into a multi-faceted world of revelry, luxury, and unexpected encounters. 

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With lush art direction and a dash of eclecticism, "Enter the Show" is a rich, expressionistic story filled with miniature narratives that make Paolo Sorrentino's feature films so remarkable. At first glance, the viewer is drawn into a vibrant, unexpecting dream world brimming with adventure and colourful characters who encounter spontaneous moments of revelry along the way.

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VSOP Paolo Sorrentino slider BTS
VSOP Paolo Sorrentino slider BTS
VSOP Paolo Sorrentino slider BTS

Finding beauty in the unexpected

Enriching encounters and a new kind of revelry: discover what happened behind the scenes.

Hennessy V.S.O.P

Please note that the new V.S.O.P decanter design displayed in the films will be available from March 2023.

Hennessy V.S.O.P is a perfectly balanced, universal blend that impresses as much now as the day it was created. In 2022, Maison Hennessy was proud to introduce its most iconic cognac in a sleek, ecologically minded format that has been carefully conceived to reduce its carbon footprint while upholding Hennessy's uncompromising standards.

Today's eco-friendly V.S.O.P decanter is made of glass sourced in Cognac and northern France, while outer packaging improvements include adopting a wood bottle stopper and using coating-free labels made of recycled paper.