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Game Never Stops: Philippines

Hennessy and the NBA celebrated camaraderie and basketball's unique impact on Filipino culture with an exceptional six-week event in Manila that blended art, fashion, music and cognac with a love of the court.

V.S.O.P Limited Editions

On May 13th, the Hennessy x NBA pop-up —an interactive, basketball-themed booth —was inaugurated on Central Square along 5th Avenue in Manila, tipping off a series of events that celebrate the sport and its enduring influence on popular culture. The event, which ran through June 30th, brought together friendly competitions and activities, musical performances, and destination-specific limited edition sportswear and cocktail recipes featuring Hennessy Very Special.

Just in time for the NBA Finals, on June 5th Xylo at BCG was transformed into a Hennessy Arena, a centerpiece for Game Never Stops activities. Above, a "Spirit of the NBA" photo wall provides a perfect backdrop.

A lifestyle-themed gallery showcased Hennessy x NBA jerseys and 2023 basketballs, while inside the Arena, artists took to the stage to lead a super-charged celebration of music, dance, fashion and basketball, while guests could sample specially-created cocktails like "Jumpshot Ginger" at the East Bar.

Game Never Stops: Philippines

Dancing in the street.

Striking a pose, to post and share.

The Hennessy x NBA basketball wall

Court-inspired street style

HENNESSY V.S.O.P NBA Limited Edition

Hennessy is thrilled to shine a light on this season’s new, vibrant Limited Editions.

Hennessy V.S.O.P is a balanced cognac, expressing 200 years of Hennessy's know-how. The fruit of nature’s uncertainties, this unique blend has tamed the elements to craft and embody the original concept of cognac. The emotion awakened by the pleasure of tasting it continually reveals new facets of its personality.

The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, ageing and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years.

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