DON'T WAIT TO EXPERIENCE GREATNESS
Hennessy X.O is proud to inaugurate its new campaign with an unexpected journey by film director Nicolas Winding Refn. For the project, Hennessy granted the director of “Drive” carte blanche to explore and express a universally subjective theme: the sensation of Hennessy X.O. Re-interpreting impressions described by Hennessy Comité de Dégustation, Refn weaves a rich tapestry illustrating the Cognac’s taste and feel. The result perfectly depicts the spirit of the campaign’s storyline, “Each drop of Hennessy X.O is an odyssey.”
EACH DROP OF HENNESSY X.O IS AN ODYSSEY
Inspired by the Hennessy Comité de Dégustation’s profound know-how, the film articulates seven tasting notes into distinct chapters that flow seamlessly into one another. While these seven chapters represent the Hennessy X.O, ultimately, as the tasting committee observes, every perception varies depending on palate, experiences and vision of each individual. Hennessy X.O is a result of fine craftsmanship that offers a continual revelation of layered flavours whether enjoyed neat, on ice or with a splash of still or sparkling water.