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Hennessy xo limited edition by Marc Newson

A NEW SENSORIAL EXPLORATION

As distinctive as a work of modern architecture, the design amplifies the blend inside - unchanged since 1870 - while placing Hennessy X.O on a modern aesthetic frontier. Says Marc Newson, "It's both an honor and a little daunting to approach an icon like Hennessy X.O. Clearly, this blend has transcended time and continues to exist in a very contemporary way". The designer explores new sensorial dimensions: "The Hennessy X.O decanter has a wonderful fundamental shape. What I wanted to was use design to magnify the blend - its color and sensorial qualities - as much as possible".

A BOLD REINTERPRETATION

Marc Newson creates a bold reinterpratation of the iconic decanter designed in 1947 by injecting his own personality: "Straight lines seemed to me a more modern interpretation of what already existed", explains the designer."To me, the stripes really emphasize the strength of the decanter's shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O."

ABOUT MARC NEWSON

Originally from Sydney, Australia, Marc Newson has been described as the most influential designer of his generation. He has lived and worked in Tokyo, Paris and London, where he is now based, and his designs span a wide range of disciplines, from transport to sculptural pieces and architecture. A recipient of numerous awards and distinctions, Marc Newson has been included in Time magazine’s 100 Most Influential People in the World and has been created a Commander of the British Empire by Her Majesty Queen Elizabeth II. His work is present in many major museum collections, including the MoMA in New York, the Victoria & Albert and the Design Museum of London and the Centre Pompidou in Paris.

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