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Playing the Long Game with Good.is

Welcome to The Long Game project, in partnership with Good. The project will set out on a journey to focus on the impact, benefits and risks of long term thinking.


In partnership with Good.is, Hennessy sponsors a Long Game series of videos and articles that will explore the impact, benefits, and risks of long-term thinking. These days, we can outinely focus on short-term decision-making, maximizing profits, showing up just in time, and feeding a collective, but at Hennessy we are about thinking on the long term, our philosophy is to craft cognac for future generations. Our belief is to invest in advancing current knowledge to preserve our heritage and craftsmanship for generations to come. Our Master Blender, Renaud Fillioux de Gironde talks about his role and how he manages the heritage of eaux-de-vie stock for the future.

Learn more about the Long Game project on Good.is